CASE STUDY

This project involved the redesign and modernization of Oreo packaging, focusing on creating a more engaging and functional experience for consumers of all ages, particularly families and young consumers. The goal was to elevate the packaging from a simple box to an interactive, memorable product.

I worked with the client to find the best packaging design. A key challenge was maintaining Oreo’s classic blue color and logo. I made sure that these elements were kept in the redesign, keeping certain aspects for brand recognition while still trying to modernize other aspects of the design.I worked closely with the client to explore various packaging options, focusing on how to integrate playful design features while adhering to the brand’s heritage.

The client is thrilled with the final result, expressing satisfaction with how well the redesign aligns with their vision. Following delivery, the client suggested additional changes, such as adjusting the logo orientation to face the consumer and including a sealing mechanism for improved freshness. I was quite happy with how this project panned out and wouldn’t change anything.